20 Power Marketing Tips 2023

20 Power Marketing™ Tips

20 Power Marketing™ Tips


  • Use this powerful yet simple checklist of 20 hard-hitting marketing tips.

Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. 

  1.   Create and grant an annual award.
  2.   Send handwritten congratulations and thank you notes.
  3.   Send greeting cards for some occasion other than Christmas.
  4.   Send postcards when you travel and even when you are at home.
  5.   Give a good book to special clients. Always sign it with a positive message.
  6.   Build relationships with the media before you need them.
  7.   Associate with winners - attend awards functions.
  8.   Build and maintain a database of clients, prospects, and key influencers.
  9.   Earn certifications and win awards from your associations - and tell everyone.
  10.   Ask happy customers to write testimonial letters for you.
  11.   Recruit your suppliers as marketing agents. They work for free.
  12.   Join and be active in your chamber of commerce.
  13.   Write tips sheets for your customers.
  14.   Write and send articles to magazines and newspapers.
  15.   Send a news release to the media every three months.
  16.   Do something crazy and newsworthy at least once a year.
  17.   Send photocopies of your news coverage to your clients.
  18.   Build and maintain an informative and interesting website.
  19.   Sponsor a cause, event, charity, or community group.
  20.   Volunteer for your association, charity, or community group.

AdSense Tips For Bloggers

AdSense Tips For Bloggers


Blogging has opened up an entirely new way of how non-technical people to interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!

  • blogging, AdSense, blogs

If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people to interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!

Adsense for blogs makes perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up.  The more you update, the more the Google spider visits your page.  Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about.  You see where this is going.  The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.

The beauty of blogs is their potential for rapid growth.  If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular.  So it is vital that you always teach something with every blog entry.  You want your readers to come back frequently and they will if they know they will learn something.  Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well.  People in forums will refer to your blogs and discuss what they learned.  Websites will link to you as a valuable resource.  In short, an <i>informative</i> blog can grow very quickly if the information it provides is valuable.

It is important to write about specific topics and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google AdSense ads. There is a method to the madness. Start your revenue-generating blog by testing the waters. 

Decide what area you would like to write about and then do some keyword research.  Research is easy if you use Google’s keyword tools found at https://adwords.google.com/select/KeywordSandbox.  The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top-paying keywords, and use that list to determine what topics you will write about.

Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!

You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly into your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.

Get that code in there however you see fit – but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money! 

Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments – and leave a link for your blog as well!

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